Ford Motor Co., shaper of top of the dash Mercury atomic number 8 sensor, is set to tout its new Taurus as the "safest life-size car in America" beside a new promotional material fight that debuts Monday.
In decree to re-establish the once-valuable Taurus nameplate, the Dearborn auto manufacturer will motorboat a countrywide subject matter that will use online, television, energy and black and white ads to target adolescent families and the trillions of erstwhile Taurus owners, reported to Cisco Codina, Ford's band vice president, North America marketing, sales and provision.
Set to hit dealerships this future summer, the new Taurus - which is substitution the Ford Five Hundred during the intermediate of that car's primary crop round - will have a big advertisement campaign that will launch in stages, archetypal in print and on tv on Monday, and in a continuance of 10 years to online and radio.
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But, create no bungle. The new Taurus is not simply a Five Hundred by other designation. It will have a new front end and a new powertrain: a 263-horsepower 3.5-liter V-6 with a six-speed perfunctory transmittal. Ford has reportedly made more than 500 changes to the vehicle, addressing frequent of the detected shortcomings of the Five Hundred. Highlights regard new exterior styling, a new powertrain, a new all-wheel-drive system, more than custom condition features - together with typical physical science stableness custody - and knowledge upgrades to added intensify contact padding.
Ford Sync will too be available, offering new levels of connection, control, roughness and personalization for physics tendency such as as compartment phones and MP3 players.
There wouldn't be any mention of the regeneration of Taurus in the ads still. Ford complete industry of the known nameplate in October when it obstructed the Atlanta house factory. In February, nether the management of new CEO Alan Mulally, the car maker announced that it would be resurrecting the Taurus name, as okay as renaming the Ford Freestyle biological process the Taurus X and the Mercury Montego, the Five Hundred's female sibling car, the Mercury Sable.
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Recent endorsements from J.D. Power and Associates and Consumer Reports, as all right as top safekeeping ratings from the National Highway Traffic Safety Association and the Insurance Institute for Highway Safety, have boosted the Ford and Taurus fight.
People should look forward to a superior touch to the campaign, same Barry Engle, generalized bureaucrat of the car company's marketing area.
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